NYCEDC

Sep
05

Mayor Bloomberg kicked off New York Fashion Week by announcing the winners of Project Pop-Up NYC. Eleven winners were selected, including emerging fashion retailers and fashion technology companies, all of which will receive free space within the Chelsea-based retailer STORY to sell and showcase their products for the month of September as well as a tool kit of business services. Visit them at Fashion’s Night Out tomorrow at 7-10 PM and throughout the month of September! Details here.

The winners for Project Pop-Up NYC include:

Acustom, which utilizes body scanning technology to allow clients to create a customized variety of clothing products. The scanner will be live at Project Pop-Up and in use for people to experience, pre-order and shop
AHAlife, an e-commerce destination offering curated artisan, luxury products sourced from around the world
Fashion GPS, which connects people, events and products through digital tools that invite guests to fashion shows, track samples, facilitates commerce and provide metrics for brands and publishers
Have to Have, a social commerce platform that is personalizing digital shopping by offering users an interactive experience to rate products
Of a Kind, which introduces emerging designers through editorial and e-commerce, commissioning and selling limited-edition pieces alongside their designers’ stories
Outlier, an online retailer specializing in combining high-tech fabrics with traditional menswear looks
Perch Interactive, which turns any table surface into a hands-on, interactive display of the products it holds
ReFashioner, an online curated consignment marketplace designed for individuals and professional sellers alike
Shoptiques.com, an online fashion marketplace that aggregates the inventory of one-of-a-kind boutiques across the country - 160 boutiques in 20 U.S. cities., allowing users to shop their favorite local shops in one place
Snapette, a location-based shopping mobile app and website to help shoppers find products and offers available in nearby stores
Style for Hire, a network of 150 stylists offering wardrobe audits and personal shopping to help people look better, shop smarter, and save money

Fashion Week puts the spotlight on our city’s entire fashion industry – and with good reason, since we’re the global fashion capital. Project Pop-Up NYC will make sure we remain the leader by helping up-and-coming fashion companies in our city take off down the runway to success.
- Mayor Bloomberg

Photo credits: Kelly Ernst/NYCEDC