Valentine’s Day in NYC By the Numbers
Valentine’s Day spending in New York City will total approximately $566 million this year. A survey by the National Retail Federation reveals that 60% of adults age 18+ in the Northeast are celebrating the holiday, and that these people will spend $146.30 each, on average.
Not surprisingly, the two most common Valentine’s Day purchases after greeting cards are candy and flowers. Survey respondents in the Northeast said that they planned to spend $22.71 on candy and $38.65 on flowers this year. These two industries combined employ approximately 3,000 people in the City.
Nearly a third of people celebrating plan to have an evening out – and anyone that has tried booking restaurant reservations for Valentine’s Day in NYC will know that tables are scarce and the occasion is used for marked up prix fixe menus. There are plenty of traditional Valentine’s options for dinner in NYC, but there are bargains to be had at, of all places, White Castle.
Photo credit: Malcolm Brown/NYC & Company
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