NYCEDC

Jan
05

BigApps: Advice from Previous Winner Aaron Royston

How’s your app coming along? The deadline for NYC BigApps 3.0 submissions is coming up January 25th. For inspiration, we checked in with previous BigApps winners for words of wisdom for this year’s competitors. Read on for insights from Aaron Royston of Sportaneous, which is a location-based online and iPhone application that allows users to find fellow athletes to play games with at nearby public facilities. And don’t miss Developer Day, coming up this Saturday at Pivotal Labs, where you can work on your submission and collaborate with other developers and designers.

What were the most important aspects of winning BigApps for you?
Sportaneous won the Popular Choice award and 2nd Overall Grand Prize, and we received a lot of publicity following the event. Our app requires a strong network effect to be effective, so therefore this PR helped a lot in building our user base.

How has your app, company, or career evolved since winning BigApps?
From the BigApps recognition we received, co-founder Omar Haroun and I were invited to the White House to receive the Champions of Change award in Technology and Innovation, which was a great honor.

What are your future goals for your app, company, or self?
Sportaneous is evolving into a discovery tool beyond just pick-up sports, and we are developing a proprietary algorithm to help suggest activities that our users will enjoy. The new edition should be released in the spring.

What advice would you give new BigApps applicants?
The user interface is a key component to making an app compelling and attractive. It is not simply about the idea, but the execution is critical.